VIRGIN
AUSTRALIA

DIGI DESIGN // 2023

CLIENT

Virgin Australia is one of Australia’s premier airlines, servicing 32 cities across the country. It prides itself on unparalleled passenger experience and great value fares to top national and international destinations.

I rose to senior digital designer on the Virgin Australia account at Big Red.

BRIEF

After years of COVID-19 travel restrictions, Virgin Australia lapsed into administration. They came to us for production assistance.

Our team rose as a crucial partner during this time. We needed to churn through the rollouts – with new state, national and international sales briefed weekly – without impacting design or creative quality.

SOLUTION

We created bespoke automation solutions to help expedite production from days to mere hours.

By templatising social creative and establishing a distinct look and feel, we ensured consistency across massive rollouts.

We worked with the animation team to build dynamic animation templates from stock photography.

And by supercharging Figma with a customised brand asset library, we reduced manual human error.

Now, sales at a national and international scale could be cost effective and timely.

Out of home automation

State

state social post

National

national social post

International

international social post
state social post
national social post
international social post
state display ad
national display ad
international display ad

STATE

NATIONAL

INTERNATIONAL

Out of home AUTOMATION

Each rollout might include a list of hundreds of OOH deliverables. Traditionally, each spec needed to be individually designed. We automated this process in Figma, saving us literal days per campaign. By linking spreadsheets with our templates, we could easily update any image, heading, offer or partner logo in any desired size at the click of a button.

FROM THIS

Pieces of out of home template that creates the actual billboards

TO THE FINISHED OOH 

a set of finished out of homes but by the template

Results & learnings

The number of campaign briefs we received tripled after we first started these large scale rollouts. Because of this I created and dispatched hundreds of social posts, thousands of banners and built a system that allowed me to create thousands of OOH in a single click.
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I rolled out a national campaign that generated $10M in a single day. And helped design a national campaign video that generated 1M views.
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Working with Virgin Australia tested my Figma ability to find efficiencies across the entire rollout process. These campaigns taught me how to build a rollout and I was given the space to practice, learn and grow.

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INTRANET
Fiona Sanderson
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