PROTECT
GROUP

UX DESIGN WEB BUILD // 2024

CLIENT

Protect group runs an AI-powered platform that delivers innovative booking protection and ancillary solutions.

I worked as a freelance UX designer and Webflow specialist for them.

BRIEF

Protect group had gone through an large scale rebrand and their website had out of date information and old technology still being advertised. It was time they had a website that reflected their forward thinking attitude and branding.

SOLUTION

Collaborating with the Protect group team, a designer and copywriter. We created and built the new and improved website. For me this involved fully realising how the rebrand would apply to the overall site design and user journey. But also what motion and points of interest could I add that would compliment the rebrand.

The Protect group team wanted their site to stay in Webflow, as it was familiar to them. So I rebuilt the site from scratch in Webflow.

Protect group homepage wireframe

platform wireframe

Refund protect wireframe

Results & learnings

The client was delighted with the results of this build. However, I unfortunately have no testing insights from the project. But given the opportunity I'd love to test multiple journeys, for example finding a specific product and getting to the contact us / book an appointment page.

I was however given amazing feedback from the entire company who got to see it before the official launch. Which gave me the opportunity to fix some screen size issues before it went live.

I learnt so much in such a short amount of time with this build. I became a Webflow expert and tapped into my programming knowledge. This is a rebrand that I’m so proud to have been a part of.

BHP

VIRGIN
AUSralia
Fiona Sanderson
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