TAUBMANS
DIGI DESIGN // 2023
CLIENT
Taubmans is one of the oldest paint brands in the Australian market.
I worked as a digital designer for Taubmans across multiple campaigns, following a competitive pitch process in 2022.
BRIEF
Taubmans was facing an uphill battle in the paint aisle against established market leader Dulux. Following a slight slump in market share post COVID, it was important to help drive brand recall.
Taubmans needed to win over the average Aussie DIY-er with a Spring/Summer 2023 campaign highlighting the ease of Endure (interior paint) and All Weather (exterior paint).
SOLUTION
This campaign was all about consistency. We needed consumers to start recognising Taubmans branding - so it was essential that logos, colours and imagery were identical across an enormous national rollout encompassing social, digital display, OOH, eDM and web assets.
I created templates in Figma to help me efficiently roll out 500+ assets. By linking all of the artwork elements to a brand library, I could update imagery with a click and ensure there was no accidental colour variation.
And because we were testing multiple forms of messaging, the templates allowed us to easily switch between proof points e.g. mould protection in Queensland, superior washability in Victoria.
