home page
product page 1
product page 2
about page
UX DESIGN // 2020
Octalex Green Lighting is a Melbourne small business supplying quality LED lighting products to home consumers.
Octalex needed to capture potential leads on their website. Customers weren’t engaged by the product imagery. And they didn’t understand the different lighting products.
I gave Octalex’s website a full refresh. I shot new product photos for the entire range, because customers listed old and low-quality photos as a major pain point. I edited a behind-the-scenes video of Octalex’s unique design process and placed it on their About page. And I created a brand library of colours, fonts and icons to complement the existing logo.